Emerging Research Ecosystem at SiriusMindShare Labs

Emerging Research Ecosystem at SiriusMindShare Labs

SiriusMindShare Labs continues to evolve as a vibrant hub of applied AI and neuromarketing innovation through its dynamic portfolio of specialized research groups. From the Mind Map Research Group, which explores cognitive frameworks and associative learning models, to the Store Analysis Research Team, led by scholars such as Andy Choi and Joyce, the lab drives cutting-edge insights into consumer behavior and spatial analytics in retail environments. Meanwhile, the Constant Contact Research Cluster advance generative AI integration into business and communication workflows, underscoring SiriusMindShare’s focus on practical AI deployment for enterprise and marketing applications.

Complementing these initiatives are projects like Travel Gen AI Chat, aimed at conversational AI for travel personalization, and the Image Quality Research Group, which developed novel AI models for neuromarketing and visual fidelity scoring before transitioning members to other AI initiatives. The Hippopatwy Cancer Research Team exemplified the lab’s interdisciplinary spirit, merging biomedical data science with machine learning for early disease modeling. Together, these groups illustrate the lab’s vision — bridging AI innovation with real-world impact across healthcare, communication, and consumer intelligence.