-What: Customer info like email, zip code, products you buy, digital campaigns you interact, products you are interested etc.
-How: Used for AI model training, AI interference or predictions, Your customer data not used with another client
-Protect: Standard Cloud security (AWS etc.), on premise option if desired
-Delete: APIs to delete customer data across tables
-Sensitive personal information (PII): Retained for duration of contract with sunset policy of 6 weeks thereafter.
-Data Ownership: SiriusMindshare LLC is considered a secondary owner and our SMB client is the primary owner. Customers will have add or delete editing rights on demand.